Using Branding Videos to Make Your Business More Recognizable

Building and maintaining a solidified, recognizable brand is a powerful strategy when it comes to standing out in the digital world. Businesses with established brands that speak to their customers have significantly higher rates of loyalty, personal referrals and overall customer satisfaction. Videos remain king when it comes to branding content due to their versatility and notably high levels of engagement among nearly all audiences. Specifically, branding videos provide an array of benefits that help your business position itself with a strong advantage in the digital space. Branding videos help your business become more recognizable by leveraging the power of visual storytelling and human connection.

Visual information is easier for people to retain than other forms including text. While having solid website copy is crucial as well, using an introduction video, for example, is a more memorable way to leave an impression on your audience and keep them reminded of your business. Introduction videos often form the foundation of branding video solutions because they are usually what your audience will come across first when viewing your business’s website.

Branding videos also help your audience understand and get to know the people behind your business–one of the common issues with online presences is that the people behind the business are overlooked. People connect and resonate with other people, meaning having videos that introduce yourself and your team brings forth the ability for human connection. Make sure you showcase the dedicated team behind your business. Client testimonials are another key visual tool when it comes to branding which offer multiple benefits. Testimonials serve as proof that your business is reputable and provides customer satisfaction. They also strengthen your brand by helping your audience understand exactly what it is you provide them with by giving them the opportunity to see themselves in the shoes of your former customers.

Visual content also brings the benefit of shareability. Across nearly all social media platforms, sharing videos with other individuals and even larger audiences is extraordinarily easy. This is essentially free marketing that has the potential to be seen by millions of people across numerous platforms. People share content that they find to be engaging and interesting, so having well-made and tailored branding videos is essential for taking advantage of social media marketing. 

As the digital marketing world continues to grow, the importance and value of branding videos continues to grow along with it. Having a recognizable brand and subsequently a recognizable business provides massive growth opportunities and increases your customer loyalty rapidly. Standing out, remaining relevant and increasing recognition are key pillars to success in the digital world, particularly when it comes to content marketing. HDM Edits provides multiple levels of comprehensive branding packages for businesses of all sizes. Click here to learn more and see how we can help grow your business through branding videos today.