How Do Branding and Marketing Videos Help Your Dental Practice?
Leveraging corporate video production is a unique and powerful tool for dental practices when it comes to standing out and connecting with your patients. Particularly in today’s digital content marketing age, it has become increasingly important for all kinds of medical practices to use visual content as part of a broader marketing and branding strategy. As the dental industry itself continues to evolve and advance, patient expectations do as well. Standing out as a modern practice that is in tune with what patients are looking for is crucial for your success.
Marketing as a dental practice presents some unique challenges. With over 73% of dental offices being private practices, the vast majority of dentists do not have large corporations backing them and providing effective marketing tools. This means it falls on individual practices to get the word out and build up the business. As medical professionals, dentists simply do not have time to tackle marketing and branding without some level of help. In addition, dental patients generally expect a high level of comfort and reassurance when it comes to treatment–over one third of Americans report feeling anxious before receiving dental treatments.
Having videos that showcase you and your team are a great way to get started on digital branding and content marketing as a dental practice. Not only do team videos make your practice feel more personal, they make patients feel more comfortable before coming in for treatment because they already feel a sense of familiarity with your practice. In addition, videos showcasing your expertise are a powerful way to boost credibility and position your dental practice as an authority. Videos where you discuss topics such as the importance of regular dental cleanings, why daily flossing is essential or how to prevent cavities are great places to start. They show your expertise while helping patients connect with you via simple topics that they’re able to understand.
If your practice uses the latest dental technology, showcasing these tools and how they work via online content is a great way to both boost your credibility and make your patients feel more confident in your practice. Particularly when it comes to healthcare, people want to know that the latest technology is being used simply because it is more effective and likely causes less discomfort.
As mentioned earlier, private dental practices are left on their own when it comes to branding and marHiring a full time marketing team is simply not realistic, or necessary, for small dental practices. HDM Edits provides corporate video solutions tailored to dental practices to help them establish their online brand presence and keep up with current content marketing trends. Contact us here to start building your content strategy today.
